Red Games Co, a mobile developer and publisher, recently received the prestigious Apple Design Award for their game, Crayola Adventures, specifically in the inclusivity category. Since its launch in March 2024, Crayola Adventures has been gaining popularity due to its inclusive features, such as full narration for non-readers and AI-powered voiceover for accessibility and personalization in partnership with Resemble AI. This game offers players the opportunity to create and star in their own stories with a wide range of character customization options, including skin tones, abilities, and body types.
Brian Lovell, the founder and CEO of Red Games Co, emphasized that inclusivity has been a key focus for the company from the beginning. He expressed pride in the team’s efforts to provide players with enough choices and flexibility to see themselves, their friends, or their family members reflected in the game’s imaginative adventures. Red Games Co has been recognized as a leader in creating everybody-friendly, innovative, and inclusive games where all players feel welcome. The company is committed to pushing the boundaries of creativity and digital gaming.
In addition to winning the Apple Design Award, Red Games Co has also been named one of Fast Company’s Most Innovative Companies in Gaming for 2024. This recognition solidifies their position as a pioneer in the gaming industry, dedicated to creating inclusive and groundbreaking games. Alongside Red Games Co, the Belgium-based company AYES secured the top spot for applications with its oko app. The full list of the 2024 Apple Design Award winners can be found on the official website.
Red Games Co’s success with Crayola Adventures highlights the importance of inclusivity in the gaming world. By prioritizing diversity and representation in their game design, the company has set a new standard for character creation that is inclusive and gender-neutral. Players of all backgrounds can now enjoy immersive and personalized gaming experiences that cater to their individual preferences and identities.
As the gaming industry continues to evolve, companies like Red Games Co are leading the way in championing inclusivity and innovation. By celebrating diversity and empowering players to express themselves freely in the digital realm, these companies are reshaping the landscape of gaming for the better. With their commitment to pushing boundaries and embracing creativity, Red Games Co is poised to continue making a positive impact on the gaming community for years to come.