True Markets, a new decentralized finance (DeFi) trading platform, made a significant move on May 20, 2025, at around 2:00 p.m. by launching its mobile app on Solana. The company also announced the successful closure of an $11 million Series A funding round, which brought its total funding to $20 million. The funding was co-led by Accomplice and RRE Ventures, with participation from Reciprocal Ventures, Variant Fund, and PayPal Ventures. Seed investors Paxos Ventures and the Solana Foundation continue to show support for the firm.
Who Founded by Coinbase (COIN) and Circle veterans Vishal Gupta and Patrick McCreary, True Markets is based in New York and aims to provide a non-custodial, mobile-first DeFi trading experience for retail users. The platform focuses on stablecoin-native execution, emphasizing speed, simplicity, and transparency. True Markets’ app enables stablecoin-powered token trading on Solana, offering gasless execution, smart order routing, and embedded key management via Turnkey, all while ensuring users retain custody of their funds.
Why Retail traders have long been faced with cumbersome workflows, unclear pricing, and fragmented liquidity. Vishal Gupta, the CEO of True Markets, expressed the company’s goal to offer a fairer and more transparent trading experience that simplifies asset discovery, displays real-time market momentum, and provides an intuitive app interface. Backed by infrastructure partners Turnkey and Definitive, the app boasts features such as real-time market sparklines, automated execution across decentralized venues, and hosted wallets supporting immediate funding and trading within a non-custodial framework. True Markets plans to expand into both centralized finance (CeFi) and DeFi markets, with future integrations like TrueX, a centralized exchange designed for institutional liquidity and qualified custody.
How True Markets, with its experienced leadership team and strong backing from prominent investors, is poised to make waves in the DeFi space. The company’s focus on user experience, security, and innovation sets it apart in a competitive market. As the platform continues to grow and evolve, it will be interesting to see how it navigates the challenges and opportunities that lay ahead.
