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BC.GAME Becomes Principal Partner of Leicester City in $40 Million Deal

BC.GAME, an iGaming platform based in Willemstad, Curacao, has recently made headlines by signing a groundbreaking $40 million deal to become the official principal partner of English football club Leicester City. This partnership, announced on July 5, is a significant milestone for both parties, with BC.GAME’s branding set to be prominently featured on the shirt-fronts of Leicester City’s Men’s First Team and adult replica shirts starting from the 2024/25 season.

As part of this partnership, BC.GAME will be introducing its proprietary cryptocurrency, $BC, which is a native token of the BC.GAME platform. This cryptocurrency is designed to offer unique value to both token holders and platform users through various incentives and practical features. $BC will serve as both the governance token and the utility token for the game products available on BC.GAME.

The introduction of $BC is aimed at enhancing the overall gaming experience for users on the platform. By incorporating this new cryptocurrency, BC.GAME is looking to provide a more integrated and rewarding experience for its players. $BC will play a central role in the gaming ecosystem, enabling transactions for in-game purchases, access to exclusive features, and more.

In addition to the launch of $BC, BC.GAME has been actively supporting the Bitcoin Lightning Network since 2019. This support is evident in the innovative transformation of the ‘B’ in the company’s logo on the jerseys to a Bitcoin symbol. BC.GAME’s node is currently ranked 16th on 1ml.com, highlighting its significant presence in the crypto community.

To ensure the growth and success of $BC, BC.GAME has laid out robust tokenomics and growth strategies. These include community airdrops, liquidity mining, and comprehensive marketing efforts. The community airdrops will reward early supporters and active participants, while liquidity mining will help maintain the stability and value of $BC as an asset.

Furthermore, BC.GAME has also formed a strategic partnership with Leicester City Football Club, which will run from August 2024 to May 2026. As part of this collaboration, BC.GAME’s logo will be prominently featured on Leicester City’s team jerseys, boosting the platform’s global visibility significantly. This partnership aligns with BC.GAME’s strategy to connect with prestigious sports entities and capitalize on the international appeal of clubs like Leicester City.

In conclusion, BC.GAME’s partnership with Leicester City Football Club marks a significant development in the world of sports sponsorships and crypto integration. This collaboration not only benefits both parties involved but also offers exciting new opportunities for fans and users to engage with the platform and the team. Stay tuned for more updates on BC.GAME and its innovative initiatives in the iGaming industry.

For more information about BC.GAME, you can contact Olivia Dixon at [email protected]