Swiss watchmaker Franck Muller just dropped a 1,111-piece series tied to Solana wallets through on-watch QR codes. It all went down on May 24, 2025, at 8:32 p.m. So, if you’ve ever dreamt of having your Solana wallet right on your wrist while showing off your riches, Franck Muller is here to make that dream a reality for you.
The watch market is getting into the Web3 game with a limited-edition series of watches inspired by Solana. Each watch comes with a unique QR code embedded in it, linking directly to the user’s Solana address. This exclusive collection by Franck Muller is restricted to just 1,111 units, and you’ll have to fork over 20,000 Swiss francs (which is roughly $24,300) if you want to get your hands on one. The watches boast a design that might catch the eye of Solana ecosystem enthusiasts, but the launch comes at a time when it’s getting a bit risky to flaunt your crypto wealth.
The crypto industry has witnessed numerous physical attacks this year alone, with one notable incident involving the daughter and grandson of Pierre Noizat, who is the CEO of the crypto platform Paymium, being targeted in a daytime kidnapping attempt. The incident was recorded and shared on social media. While that kidnapping bid failed, an earlier one in the same city saw the father of a crypto millionaire getting kidnapped. The police were able to rescue the man, but not before his finger got cut off. Earlier in the year, David Balland, the co-founder of hardware wallet maker Ledger, and his wife were abducted from their home and faced similar treatment. Thankfully, the authorities later rescued the couple, and the ransom that had been paid was seized. There have been several other similar attacks in recent months.
Franck Muller is presenting this collection as a “phygital” (physical-digital) symbol of identity and ownership in the crypto era. While the watch is undoubtedly a piece of crypto folklore, it might just be a collectible that investors prefer to keep under wraps, not showing it off to the world. So, if you’re considering getting your hands on one of these exclusive watches, maybe it’s worth thinking twice about flaunting it too much.
