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As the holiday shopping season begins, the world of Web3 is getting into the Black Friday spirit in its own unique way. While traditional retailers gear up for big sales and online deals, Web3 platforms and crypto companies are rethinking how people shop during the festive season.

According to Adobe Analytics, holiday sales in the U.S. are expected to hit $1 trillion in 2024, including pre-Thanksgiving purchases. Online spending is projected to reach $240.8 billion, a 12% increase from the previous year. The recent U.S. presidential election results have also had a significant impact on cryptocurrency markets, leading to increased demand for crypto assets among both new and existing users.

Blockchain technology is revolutionizing the way people hunt for holiday bargains, turning it into a digital experience where smart contracts replace traditional shopping carts and digital assets become highly sought-after items. Changelly, a well-established global instant crypto exchange founded in 2015, is at the forefront of this transformation.

Changelly has teamed up with Topper by Uphold to launch a Black Friday campaign that offers a range of user-friendly deals aimed at promoting mass adoption and making crypto more accessible to users during the holiday season. Transactions over $500 are eligible for discounted rates using the promo code BF2024, potentially saving users up to $1,000 on fees and making Changelly one of the most cost-effective instant exchange platforms available.

In addition, Changelly is reducing barriers to entry for cryptocurrency purchases by offering a 50% reduction on processing fees through its partnership with Topper by Uphold. Users can take advantage of this discount by using the promo code BUY2024, making it easier for those interested in digital assets to get started.

To add to the excitement, Changelly has launched a giveaway with a total prize pool of $5,000. Users who register on the platform and complete any transactions at floating rates are automatically entered into the draw, with five winners set to be selected in total. This reward system adds a fun twist to the traditional holiday shopping experience.

Changelly has also partnered with other prominent companies and projects in the cryptocurrency sphere, including MoonPay, Tangem, HAQQ, Ellipal, CoolWallet, and ZenGo. Together, they are offering users a range of opportunities to save and win big on crypto swaps and purchases during this significant period of growth in the crypto market.

This shift towards digital holiday commerce marks a broader change in consumer behavior, where blockchain technology is enabling new forms of value exchange. By integrating holiday shopping traditions with Web3-native companies, the digital asset ecosystem is evolving and maturing.

As an established player in the crypto market, Changelly continues to provide users with comprehensive, cost-effective services and easy-to-use interfaces, driving widespread adoption and making it easier for people to enter the world of crypto. Founded in 2015, Changelly offers over 700 digital assets for crypto-to-crypto and fiat-to-crypto exchanges, with 24/7 customer support. Through its CeDeFi ecosystem, Changelly also provides B2B partners with instant exchange and fiat on-/off-ramp APIs, a platform for listing, and a DEX aggregator for decentralized swaps.

In conclusion, the collaboration between Changelly and its partners in the crypto sphere during this holiday season represents a significant step towards mainstream adoption of digital assets. The festive campaign and special offers not only make it easier for users to engage with crypto but also highlight the growing importance of blockchain technology in reshaping traditional holiday shopping experiences.