Floki, the popular cryptocurrency and utility token, has announced a groundbreaking advertising campaign for its PlayToEarn MMORPG, Valhalla. Set to launch during the 2024-25 season of the English Premier League (EPL), this campaign aims to leverage LED perimeter boards during live games to maximize global exposure and enhance brand credibility.
The English Premier League is known as the most popular sporting league worldwide, surpassing even the UEFA Champions League and the Bundesliga in terms of viewership. With a cumulative audience of 3.23 billion for the 2022-23 season, the EPL broadcasts to 712 million households across 190 countries, reaching 2.01 billion viewers of live match programming and 1.22 billion viewers of highlight shows and other non-live content, according to Nielsen data.
Premier League clubs also boast a massive following on social media, with over half a billion total followers across platforms like Facebook, Instagram, TikTok, X, and YouTube. Valhalla’s LED perimeter board ads will be strategically placed to ensure maximum visibility during broadcasts, offering dynamically tailored ad content and in-program exposure.
The ad campaign is designed for multichannel coverage, making it visible across various devices and platforms, including broadcast, social media, mobile, and online. With no virtual overlays to interfere with the ads, viewers can expect uninterrupted visibility and minimal ad avoidance, ensuring maximum exposure for the Valhalla brand.
Each minute of LED ad delivery is projected to result in 156 minutes of global on-screen visibility, showcasing the campaign’s potential impact. Covering 100 minutes of ad time throughout the season, the campaign is set to reach over 200 million people globally, generating approximately 1.2 billion impressions and a total on-screen duration of nearly 440 hours.
In Europe, the campaign is expected to generate around 81 million impressions with an on-screen duration of approximately 181 hours. In Asia & Oceania, about 47 million impressions are projected with an on-screen duration of nearly 168 hours. In Africa, the campaign aims to achieve around 48 million impressions and an on-screen duration of almost 34 hours.
The campaign will be featured on major broadcasters worldwide, including Sky Sports, TNT, Amazon Prime, BBC, NBC Sports, Telemundo, FuboTV, Optus Sports, Star Sports, and many others. Valhalla’s presence in the English Premier League is set to make a significant impact on global audiences and further establish the game as a leading player in the gaming industry.
Valhalla is a unique Creature-Collection adventure set in a vibrant, MMORPG open-world inspired by Norse mythology. Players interact with diverse creatures called Veras, discovering, taming, training, and trading them to rise in community ranks and achieve tactical supremacy on the battlefield. With a strong focus on utility, philanthropy, community, and marketing, Floki aims to become the world’s most known and used cryptocurrency, with over 490,000 holders globally.
As the Valhalla ad campaign prepares to launch in the English Premier League, Floki continues to solidify its position as a leading player in the cryptocurrency and gaming industries, offering innovative solutions and engaging experiences for players worldwide. Stay tuned for more updates on this exciting collaboration between Floki and the EPL during the 2024-25 season.
