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Pump Fun, a Solana-based memecoin launchpad, recently experienced a significant 33% decline in revenue after deciding to disable its live-streaming feature. This decision came after a series of controversial incidents that garnered widespread criticism.

The platform faced backlash earlier this month when a middle-schooler celebrated earning $30,000 in a rug pull scheme, causing token values to collapse. The situation escalated on Nov. 28 when a user staged a fake suicide during a live stream to promote their memecoin. Following these incidents, Pump Fun shut down its live streaming capabilities, resulting in a noticeable decrease in user activity and earnings.

Despite generating nearly $230 million in revenue since its launch in January, Pump Fun’s reputation in the memecoin space has been tarnished by recent controversies. Analysts warn that the negative sentiment surrounding the platform could have lasting effects, especially with potential user fatigue.

These events have once again raised concerns about the risks associated with the unregulated memecoin market, which often lacks safeguards against predatory practices and harmful content. Pump Fun’s live-streaming feature, initially a draw for its viral potential, ultimately became a liability that exposed the platform to vulnerabilities.

As Pump Fun navigates its image crisis, competitors on platforms like Base are positioned to take advantage of the shifting landscape. The uncertainty surrounding Pump Fun’s future in the crypto world underscores the high stakes in the memecoin market race.

Overall, Pump Fun’s decision to pause its live streaming feature has had a significant impact on its revenue, highlighting the challenges and risks associated with operating in the memecoin space. The platform’s ability to regain trust and attract users in the aftermath of these controversies remains uncertain, but it serves as a cautionary tale for other players in the industry. As the memecoin market continues to evolve, maintaining transparency and accountability will be crucial for long-term success.