In an interview ahead of Consensus 2025 in Toronto, Cook was like, “Yo, check it out, this fitness app is blowing up in Africa and Southeast Asia.” It was May 16, 2025, around 3:18 p.m. Moonwalk Fitness isn’t just another crypto project trying to get a billion users on board with Web3. Nah, they’re all about wellness, man.
Moonwalk Fitness is this cool app that lets you bet on whether you’ll hit your fitness goals. Right now, it’s all about daily steps, but Cook, the Director of Growth, spilled the tea to CoinDesk before Consensus 2025. She said they’re looking to add more fitness challenges and metrics soon, beyond just counting steps.
So, how does it work, you ask? Well, Moonwalk Fitness offers users different games to pick from. They vary in how long they last, how many steps you gotta take, and how much you gotta pay to join. You gotta cough up some cash (in USDC, BONK, or SOL) to get in on the action. If you reach your daily step goal, you get your money back and a shot at splitting a prize pool made up of other users’ deposits. It’s like a carrot and stick situation — you can make money or lose money depending on how well you do.
Cook mentioned that peeps from all over the world are getting into Moonwalk Fitness. She’s especially hyped about places like Southeast Asia and Africa. Since users can create their own games with their own buy-in prices, anyone can join in. Cook explained, “What motivates someone to take action varies depending on where they are. So, we have games with super low buy-ins, like just a tiny bit of BONK, or a few bucks in USDC, and people are loving it. Instead of excluding folks by setting a high entry fee, we’re keeping it open to everyone.”
According to Cook, the top four markets for Moonwalk Fitness are currently France, the U.S., Nigeria, and Vietnam. She pointed out that a lot of crypto builders usually target wealthier markets, but Moonwalk Fitness is for anyone with working legs. The potential user base is huge, man.
Cook shared how awesome it is to see Moonwalk Fitness taking off globally. She said, “Opening Twitter every day is wild. Like, seeing a group of grandmas from Venezuela going for a walk together and taking pics is so cool. And there was a spontaneous meetup in Turkey recently. People just decided to go for a walk together. The app’s appeal is universal.”
Even for folks who are already into fitness, the idea of making money while doing something they already enjoy is a big draw. Cook mentioned, “In Nigeria, for example, peeps are walking a ton and realizing, ‘Wait, I can make money from this?’ Yup, you totally can. It’s a fun way to turn something ordinary into a game in a super simple way.”
Cheyenne Ligon, part of the news team at CoinDesk, focuses on crypto regulation and crime. Originally from Houston, Texas, she studied political science at Tulane University. In 2021, she graduated from CUNY’s Craig Newmark Graduate School of Journalism, where she specialized in business and economics reporting. As of now, she doesn’t own any significant amount of crypto.
