X CEO Linda Yaccarino recently announced that the social media platform is gearing up to launch a payment feature, marking another step towards its goal of becoming an “everything app.” Under her leadership since Elon Musk’s acquisition of Twitter in 2022, X has been making significant strides in innovation.
During her speech at the Cannes Lions International Festival of Creativity, Yaccarino highlighted the company’s vision to redefine user experiences. The upcoming payment functionality will initially focus on fiat currencies but is being designed to potentially support crypto payments in the future, aligning with Musk’s interest in Dogecoin.
In addition to the payment feature, X is also planning to introduce video calling and job search functionalities to enhance the platform’s utility for users. These additions are part of a broader strategy to make X a comprehensive destination for both personal and professional networking.
Yaccarino emphasized the rapid pace of innovation at X, transforming the platform from a simple text-based service to one that incorporates advanced features like artificial intelligence and video streaming. These changes have led to increased user engagement and usage time, indicating positive growth for the platform.
Moreover, X has successfully attracted major advertisers back to the platform, with 90% of the top 100 advertisers returning. This trend reflects the growing confidence in X’s direction under Yaccarino’s leadership.
Looking ahead, X users can expect a range of new experiences and services as the platform evolves into an “everything app” encompassing various functionalities. With the impending launch of the payment feature and other planned additions, X is poised to offer users a diverse and engaging online experience.